Home >> How can an insurance agent target Generation Y to work for him/her?
How can an insurance agent target Generation Y to work for him/her?
My boss has me on this project. He needs more staff- bad- but can't hire anyone. He wants someone with intelligence, "snap", and dependability willing to become a licensed insurance representative. We're aware that insurance seems boring... so how do we convince young people that insurance would be a good field for them? We have taken out classified ads in papers and local employment websites and now are taking out a radio ad.
Try to find college grads who might be interested in moving back to your town once they graduate. I got into the field when I was 25 and I was the oldest one in the office who wasn't in management. To this day, that agency primarily recruits new college grads.
Start by talking to them about their parent's. Find out what they do for a living. Most of the time, you will hear that they work for someone, or a company. Which mean they don't own there own time. They will also say that their pay doesn't match how much work they do. In insurance you get what you put in.
If your boss is paying a competitive wage, he shouldn't have any problem filling the position.
If he's trying to get a $30 an hour person for $8, give it up - and start job shopping yourself.
Yeah, what she said. If the sales opportunity is so terrific, you should be able to attract experienced insurance professionals to work for you. If I went to a job where there were lots of insurance sales people, and didn't see anyone with silver hair (except maybe the owner) that would shoot up a huge red flag for me.
Same reason you don't see many old people in the restaurant biz; hard work no long term reward.
You're already defeating yourself before you even start by convincing yourself that insurance is boring. Most office work is boring, however insurance does provide some unique challenges, and that is something you can highlight. Plus there are many avenues that ones career can progress: underwriting, claims adjusting, risk management plus you cna go on to become a specialized broker. Plus your skills and knowledge will always be in demand, so you will never be out of work. If that doesn't work then I guess you will have to offer a high starting salary.